3 million new customers boost Zalando’s European growth in latest quarter
European fashion and lifestyle e-commerce giant Zalando has reported a notable expansion in its customer base, welcoming 3 million new active users in the most recent quarter. This growth brings the platform’s total number of active customers across its core markets to a new high, reinforcing its position as a leading destination for online fashion shopping in Europe.
The influx of new customers comes amid Zalando’s continued focus on enhancing user experience, expanding product assortments, and strengthening its logistics network. The company has invested in curating a wider range of brands—from popular mainstream labels to emerging designers—and has improved its personalization tools, helping shoppers discover products tailored to their preferences more easily. Additionally, Zalando’s efforts to streamline delivery and returns processes, including faster shipping options and flexible return policies, have resonated with consumers seeking convenience.
Geographically, the new customer growth was spread across key European markets, with particularly strong gains in Germany, France, and the Benelux region. This expansion aligns with Zalando’s strategy to deepen its presence in both established and high-potential markets, leveraging localized marketing campaigns and region-specific product offerings.
In a statement, a Zalando spokesperson highlighted the role of innovation in driving this growth: “We’re committed to making fashion accessible and enjoyable for everyone, and these new customers reflect the trust they place in our platform. By focusing on what matters most to shoppers—choice, convenience, and a seamless experience—we’re able to connect with more people across Europe.”
The addition of 3 million new customers not only underscores Zalando’s ongoing relevance in the competitive e-commerce landscape but also signals sustained demand for online fashion retail, even as consumer habits evolve. As the company continues to refine its services, it aims to retain these new users and attract further growth in the quarters ahead.
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