Shopify has reported strong financial performance in the second quarter of 2025, with its gross merchandise value (GMV) in Europe surging 42% compared to the same period in 2024, highlighting the platform’s growing momentum in the region. The results, covering the period ending June 30, also showed a 31% year-over-year increase in overall revenue, reaching 2.3 billion euros (2.68 billion dollars), alongside a 16% free cash flow margin.

A leading U.S.-based e-commerce software provider, Shopify has long been a favored tool for online sellers worldwide, and its popularity in Europe continues to rise. In Germany, for instance, it holds nearly 40% market share among small and medium-sized online stores, a testament to its localized appeal and functional versatility.

Key to this growth is Shopify’s strategic focus on addressing European merchants’ needs. Late last year, the platform introduced multi-currency payout support for European sellers, removing a significant barrier that had previously pushed some businesses toward alternative solutions. This initiative, among others, has now translated into tangible results, solidifying Shopify’s position as a go-to platform for regional e-commerce.

“Shopify delivered another outstanding quarter, with both GMV and revenue growth rates accelerating in North America, Europe, and Asia Pacific, quarter over quarter,” noted Jeff Hoffmeister, Shopify’s Chief Financial Officer. “Europe was a particular source of strength, where GMV grew 42 percent on a constant currency basis. Merchants of every size—from first-time founders to global brands—are choosing Shopify to grow their businesses, and their success is what is driving our success.”

Harley Finkelstein, President of Shopify, attributed the results to long-term strategic investments. “Today’s results are the payoff from bold bets we made years ago,” he said. “The investments we are making now will fuel our next chapter. At Shopify, innovation never stops. No matter how good the numbers look, there is always a new frontier in commerce—and we will continue to lead the way.”

As Shopify continues to refine its offerings for European markets, its robust growth underscores the platform’s ability to adapt to regional demands, reinforcing its role as a key enabler of e-commerce growth across the continent.