Founded in 1949 by Adolf Dassler in Herzogenaurach, Germany, Adidas has grown into one of the world’s most iconic sportswear brands. From its early days crafting specialized athletic shoes, the company has evolved into a global powerhouse, defining trends in sports performance and lifestyle fashion.

Adidas operates through three core segments. 

• Performance delivers cutting-edge gear for athletes across disciplines, featuring technologies like Boost midsoles in running shoes and Primeknit uppers for adaptive fit. Its football boots, worn by top professionals, integrate innovative traction systems, while basketball lines focus on support and responsiveness.

• Originals celebrates the brand’s heritage, reimagining classics like the Superstar and Stan Smith. Collaborations with designers and cultural icons blend retro aesthetics with modern flair, appealing to fashion enthusiasts worldwide.

• Sportswear bridges athletic functionality and everyday style, offering versatile apparel and footwear for casual use, combining comfort with on-trend designs.

With a presence in over 160 countries, Adidas generated €23.68 billion in 2024, employing 62,035 people globally. It sponsors major sports events and athletes, from FIFA World Cups to Olympic champions, reinforcing its connection to elite performance.

Sustainability is central to Adidas’ mission. The brand uses recycled materials—including Parley Ocean Plastic in footwear—and aims to achieve climate neutrality by 2050. Initiatives like “Better Cotton” promote responsible sourcing, aligning with its purpose: “Through sport, we have the power to change lives.”

Adidas continues to innovate, merging technology, style, and sustainability to stay at the forefront of the industry, empowering athletes and consumers alike to reach their full potential.

For further information, please follow: https://www.adidas.de